Dyslexia support starts with understanding.
Helping people with dyslexia, their families, teachers and workplaces find reliable information, meaningful support and a clearer way forward.
How can RADA help you?
Whether you are supporting a child, teaching a learner, navigating dyslexia as an adult or creating a more inclusive workplace, start with the information designed for you.
Founded from passion. Driven by purpose.
Dr Sandra Stark founded the Red Apple Dyslexia Association in 2012 after seeing how many people with dyslexia were misunderstood, overlooked and left without the support they needed to reach their potential.
Our mission is to give dyslexia a voice—and give people hope.
Read Sandra’s full message
Hello, I’m Dr Sandra Stark, founder of the Red Apple Dyslexia Association, or RADA.
I founded the Red Apple Dyslexia Association in 2012 because I saw how many people with dyslexia were misunderstood, overlooked, and left without the support they needed to reach their potential.
The Red Apple represents what we believe in: education, care, nourishment, growth, resilience, compassion, knowledge and visibility. Like an apple that grows and flourishes when properly nurtured, every person with dyslexia has the potential to thrive when understood and supported.
Our vision is simple: to create a world where dyslexia is recognised, understood and embraced.
Our mission is to give dyslexia a voice—and give people hope.
Meet the Red Apple Dyslexia Association of South Africa.
Every learner deserves to be understood, appropriately supported and given the opportunity to reach their potential.
The Red Apple Dyslexia Association of South Africa (RADA) is a non-profit organisation promoting awareness, understanding, inclusion and support for people with dyslexia and related learning difficulties.
We give a voice to individuals who experience barriers to learning while helping families, educators, workplaces and communities find accurate information and an appropriate path to support.
- Awareness
- Advocacy
- Education
- Access to support
Working towards a more inclusive South Africa.
RADA raises awareness, shares reliable information and helps connect people affected by dyslexia with the understanding, support and opportunities they need.
Raise Awareness
Improving public and professional understanding of dyslexia and related learning difficulties.
Share Reliable Information
Giving families, educators and communities access to clear, evidence-informed guidance.
Advocate for Inclusion
Encouraging appropriate support and reasonable accommodation in education, workplaces and communities.
Build Connections
Promoting collaboration between families, teachers, professionals, organisations and relevant stakeholders.
Improve Access
Supporting initiatives that improve access to appropriate assessment, intervention and educational assistance.
Support Communities
Helping underserved learners and families who may otherwise struggle to access suitable services and support.
Dyslexia should be understood rather than misunderstood, supported rather than stigmatised, and recognised as a legitimate learning difference.
Different does not mean less capable.
Dyslexia is a lifelong learning difference that primarily affects accurate and fluent reading and spelling. It is not a reflection of intelligence, effort or a person’s potential.
- Dyslexia can affect people at every age.
- It may affect reading, spelling, writing and processing.
- Appropriate teaching and support can remove barriers.
- Every person has an individual combination of strengths.
Make every shop make a difference.
Select the Red Apple Dyslexia Association as your My Difference beneficiary and help RADA expand awareness, advocacy and access to support—at no additional cost to you.
Your everyday eligible Woolworths shopping can help raise funds for RADA’s work across South Africa.
Open the app
Download the Woolworths app or update your existing app to the latest version.
Open loyalty
Tap the loyalty icon at the bottom of the screen in the Woolworths app.
Add RADA
Go to Causes, select Add Cause and use the search function to find and add RADA.
Shop as usual
Scan your code or swipe your My Difference card at the till whenever you make an eligible purchase.
Join today and start making every shop count
Help raise funds for RADA at no additional cost while shopping as you normally do.
Enjoy applicable discounts, vouchers and promotions based on your shopping level.
Use the Woolworths app and monthly statements to see the difference your shopping helps make.
Select RADA as your beneficiary or explore the other ways you can support its work.
Need help with My Difference? Call 0861 502 050 or email rewards@woolworths.co.za .
My Difference benefits, eligible transactions and programme participation are subject to Woolworths’ current terms and conditions.
You don’t have to find the answers alone.
Tell us who you are and what you need help with. RADA will respond with guidance and help you identify an appropriate way forward.
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Telephone (016) 100 6937
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WhatsApp 079 800 7322
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Email info@dyslexiasa.org
RADA is an advocacy and support organisation and is not a diagnostic or clinical practice. Where a professional assessment is required, RADA can help direct you towards an appropriately qualified professional.
How can we help?
Complete the form below and provide a short description of your enquiry.